Relationship Marketing Business – The Secret To Network Marketing Success In 2009
You’ve no doubt often heard the term pre-selling but have you really sat down and tried to understand what it means and how it can help your network marketing business?
Essentially, pre-selling is taking someone from a raw prospect seeking more information through to a point in the process where you need to sell yourself, not your company, to them and if done correctly, you won’t even need to hit them with a sales pitch.
Now does that sound like a concept that makes sense. In actual fact, most network marketers don’t know what it is let alone apply it. Desperation is a trait we see in most MLMers. It’s not that they deliberately act desperate but more because they don’t know any better.
The underlying key here is to sell yourself. Network marketing success has a lot to do with being able to brand oneself. Prospects in the main want to know what’s in it for them when they first contact you. They also want an idea on how to do it. And if you can give them some idea early in the peace, then you have a good chance of them joining you.
Pre-selling Your Prospect
Did you notice I said join you? Not your company but you. And that is the answer to performing pre-selling right.
Too many network marketers lead with their company or the company’s products. The truth is, a prospect really couldn’t care less how great a company is or how powerful the products are.
They want to know what’s in it for them and this is where you must impress them enough in the early stages to convince them you’re the person they want to be in business with.
So how do you do this? Simple…you drip them pieces of information that will help them move forward in their quest to achieve success in network marketing. You begin the training process from the moment they enter your funnel. You provide them with stuff they can use right away.
What you don’t do is bombard them with messages about how great your business opportunity, your company or the products are. Do this, and they will usually run a mile. You see, in reality, it’s you who is under the microscope here not your prospect.
It’s like you’re the one being interviewed for the job. This is the time when you need to sell yourself and not your company. It’s pre-selling and because we’re in a relationship marketing business, this is the time where you need to create a relationship bond between you and your prospect.
